At Infinite Energy, we believe in giving back to the communities where we live and work, and we focus our corporate citizenship efforts on education. In fact, we give employees eight hours of paid volunteer time per year so they can support the learning initiative of their choice. And because we consider ourselves an entrepreneurial company, our CEOs support business-venture-learning opportunities in the community. That made a recent event sponsored by DECA (Distributive Education Clubs of America) especially important to us.
Four Infinite Energy employees assisted in judging student presentations at Buchholz High School in Gainesville, Florida, in a DECA marketing communications competition. The contest set out marketing challenges for groups of students or individuals and gave them very limited time to prepare. Then the students were given a few minutes to present to a judge and answer questions.
One of the Infinite Energy judges was Mat in Marketing, who said he approved of the competition’s limited preparation time because many presentations are done on short notice. “In the real world, you have to think on your feet,” he said.
The Infinite Energy judges evaluated presentations for a minor league baseball team struggling with a younger demographic and a motorcycle company trying to expand its brand to new items.
The students were scored based on an array of performance indicators, including the role of promotions in marketing and their use of 21st century skill sets such as reasoning, systems thinking and creativity.
Another Infinite Energy judge, Karyna in Customer Care, was highly impressed by the poise of the teams, even for freshmen and sophomore high school students. She said, “It was great to hear how they understood the way the market works and what their ideas would be, and why. They really did have to work as a team and develop the whole plan.”
Infinite sincerely encourages new ideas in the minds of tomorrow’s innovators, and in that spirit we conclude with a poem by Shel Silverstein:
Listen to the MUSN’TS, child
Listen to the DON’TS
Listen to the SHOULDN’TS,
The IMPOSSIBLES, the WONT’S
Listen to the NEVER HAVES
Then listen close to me –
Anything can happen, child,
ANYTHING can be